Search Engine Marketing
Search Engine Marketing, or SEM, is the practice of promoting websites by increasing their visibility in the Search Engine Results Pages, or SERPs. For example, here are the SERPS containing ApartmentSearch.com for the keyphrase "Apartment Search ":
Why Pursue Search Engine Marketing?
Why pursue any type of marketing? We market to build brand awareness, attract more customers and sell more product. The reasons to pursue Search Engine Marketing as a compliment to, or replacement for, traditional marketing are clear.
- 98.8% of internet users report using search engines
- 85% of users find sites through search
- 75% of users do not read beyond page one of SERPs
- 55% of online transactions originate from searches
Components of SEM: SEO + PPC
Search Engine Marketing is comprised of two main components, Search Engine Optimization, or SEO, and Pay-Per-Click advertising or PPC. We think there are reasons to pursue both.
More About SEO and PPC
Please visit our pages on Search Engine Optimization and Pay-Per-Click advertising to learn more about SEO and PPC marketing.
Get Page One, LLC is an 