SMO

The "Wisdom of Crowds": Influencing Decision-Making through Social Media Optimization

Social media optimization banks on a social phenomenon we're all familiar with - one that operates both on and off the internet.

When everyone you know says a movie's worth seeing, you'll probably consider seeing it, even if your initial impressions of the movie were resoundingly negative. Social media optimization is the practice of influencing what "everyone" says about you and your product. 

Social Media Optimization Reaches People Where They Live 

The variety of social media on the internet is bewildering, to say the least. From video to images, blogging to podcasting, forums to chat rooms, wikis to IMing, people are finding new ways to interact and connect. Social media optimization leverages the potential of sites like MySpace, Google Groups, Facebook, Flickr, Twitter, Second Life and Last.fm to enhance public awareness and perception of your brand, your competitive advantages and your products and services.