Search Marketing
Search Engine Marketing, or SEM, is the practice of promoting websites by increasing their visibility in the Search Engine Results Pages, or SERPs. For example, the SERPS containing ApartmentSearch.com for the keyphrase "Apartment Search" are shown in the graphic below.
The goal of any marketing campaign, especially a search marketing campaign, is to increase brand awareness and brand value in the eye of the customer. A more measureable and immediate goal is to increase your ROI. Knowing this, we create search marketing campaigns with both your brand and your bottom line in mind.
Sometimes we are asked, "Why should I pursue search marketing?" Why undertake any type of marketing? We market to build brand awareness, attract more customers and sell more product. The reasons to pursue search engine marketing as a complement to or a replacement for traditional marketing are clear.
Search Marketing and Today's Marketplace
If you could place a free ad in the Yellow Pages every year, would you do it? What if it wasn't the Yellow Pages but instead the largest Yellow Pages book in the world — a Yellow Pages that anyone with a computer or web phone can search? And what if it were used more often than the Yellow Pages and allowed your customers to search specifically for products and services that you offer?
Search engines have taken the place of the Yellow Pages in today's information-oriented marketplace. If you're not positioning yourself in the search engine results through proactive search engine marketing, you're losing market share to your competitors.
Search engine marketing (SEM) creates an internet presence for your company, consistent with your goals and your company's overall marketing strategy. A central component of SEM is search engine optimization. There's no government agency or Yellow Pages advertising bureau that charges you to register your website with the search engines. It's 100% free.
Of course, if you don't spend the effort to optimize your search engine ranking, you're probably impossible to find.
Developing a Search Marketing Strategy
Strategy, design and development should work hand-in-hand with search marketing efforts to drive traffic, brand and sales.
We at Get Page One review the competitive landscape, create a search marketing plan, implement the plan and continuously update our strategy based on best practices and measureable data. This search marketing strategy leads to increased search engine presence, increased brand awareness and increased ROI.
Link Building
Link building, one of the better-known methods of building the search engine optimization of a website, is also one that can yield immediate and gratifying results. Often overlooked, but highly effective, developing inbound links with symbiotic, non-competing websites increases traffic and page rank while providing a motivated, focused consumer. Get Page One provides services to screen potential link partners for each client, resulting in increased traffic with very little added cost.
The major search engines see successful link building efforts as signifiers of the importance of your site. To consider your site more important than your competitors' websites, Google, Yahoo and MSN generally expect more important information sources to link to your site in meaningful ways. Certain methods of link building have little value; others are very potent and yet very difficult to obtain. Link building between the different pages of your site and between different related sites can also yield benefits for your web presence.
Of course, link building is an integral part of our search marketing efforts at Get Page One. Our experience with website development is built on a firm foundation of search engine marketing knowledge. Link building is an extremely effective tool for internet marketing when implemented intelligently as part of a carefully orchestrated strategy that includes search engine optimization, social media marketing, client contact, blogging and traditional marketing methods.
To find out whether link building can be a valuable technique for your internet marketing efforts, feel free to contact us for a free search marketing consultation .
Get Page One, LLC, an Austin Search Marketing Agency | 504 Congress Avenue, Suite 200, Austin, TX 78701 | privacy policy | Toll Free 888-251-7575 | 512-535-6633 local | 512-535-6634 fax
“Our website traffic went up 900% in less than a year, and our online sales revenue went up 450%” S. Greenberg, Allens Boots