Search Engine Optimization

Here's a search engine optimization analogy: Imagine you drive a Pinto, and you want to turn it into a Porsche. Not an easy task, and it sure isn't going to happen overnight. As it stands now, when you take the Pinto out for a spin around the block, you're not turning any heads — unless you count all the cars in front of you that are leaving you in the dust. But after a lot of work, patience and careful tuning of that Pinto, you'll start to shine and catch up to — and, in some instances, pull ahead of — those other cars.

Your website just might be that Pinto right now. You're not keeping up with your competition, and people aren't able to find you easily unless they already know your name. Or you might be getting a good amount of traffic, but you're not seeing any conversions. While you're waiting and hoping for things to improve, your competition is working consistently to make sure that their website can be found easily by new customers and that once those visitors get to the site, they'll turn into customers. If you're not willing to improve your website in order to get better traffic, you might as well not have a website at all. It's a missed opportunity.

 Search engine optimization

It doesn't have to be a missed opportunity, though. And that's just where search engine optimization, or SEO, comes in. Search engine optimization is an ongoing search marketing effort designed to improve the volume and quality of traffic to a website by elevating the site’s ranking in unpaid Search Engine Results Pages, or as we call them, organic SERPs.

Our Search Engine Optimization Process

At Get Page One, we know more traffic doesn't always mean better traffic. We work with you to create a customized search engine optimization campaign targeting prime keyphrases essential to your business. We strive to develop your search engine optimization campaign from the beginning to deliver targeted, motivated traffic that drives your brand, converts into sales and improves your bottom line.

Our search engine optimization process involves several things, the first of which is an Internet Marketing Blueprint. Lots of research goes into this document, and it helps to gather valuable information about your existing website as well as competing websites. To put it simply, the Internet Marketing Blueprint is exactly what it sounds like: a blueprint that shows how search engine optimization will be implemented on your site.

Another part of the search engine optimization process at Get Page One is keyphrase research, which helps us decide which keyphrases to target. For example, if your business is selling purple llamas, we'd first and foremost want to use the keyphrase "purple llamas." Further research would help us determine other keyphrases to target so that you not only get more traffic, you get better traffic.

Search engine optimization also involves on-page SEO and off-page SEO. On-page SEO refers to the actual content on your website. This can include not only the written text, but the H1 tags, title tags, meta tags and text formatting tags like bold and italics. Off-page SEO is all about social media marketing, reputation management and incoming links, meaning links from other websites that are going towards your site.

Do-It-Yourself Search Engine Optimization

Could you do SEO yourself? Of course you could. If you are a potential client, you obviously have the intelligence to learn how. All you need to do is devote years to learning all the techniques and theory, spend hours every week watching Google, Yahoo and MSN for algorithm changes, read over your site analytics religiously, write all the content, optimize your social media position and pursue inbound links from relevant sources.

Or you could let professionals with a proven track record do it for you.

Realzi: Search Engine Optimization for Real Estate Websites

We're proud to offer Realzi, our affordable search engine optimized real estate website solution, to real estate agents and brokers. Realzi brings in a stream of consistent leads and integrates seamlessly with real estate agents' and brokers' existing websites. With countless homebuyers using the internet to search for a new home, implementing real estate SEO on your website is key — unless, of course, you don't want to keep up with the competition.

Search Engine Optimization Success

Our success is measured by the success of our clients. We are proud of helping our clients grow their traffic, brands, sites and businesses since 1998. We are also proud that many clients have been with us for several years.

We want you to be successful, too. So, why wait to improve your website's ranking, traffic and conversions? Call 512-535-6633 for more information. If you're genuinely interested in our services, contact us or request a proposal today!

“Our website traffic went up 900% in less than a year, and our online sales revenue went up 450%” S. Greenberg, Allens Boots